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Patient Activation and Outreach

Managing costs and capturing revenue are top of mind for providers these days. In 2022, industry research showed hospitals and health systems reported negative operation margins for six consecutive months. 

To compensate, leaders are seeking ways to activate patients to produce more appointments and revenue. The problem is…manual patient outreach consumes significant resources and, too often, returns disappointing results.  

Patient Activation

A digital-first approach with Orbita Patient Activation and Outreach means providers can: 

  • Optimize call center operations to manage labor costs   
  • Reduce the steps required for patients to schedule services that generate revenue  
  • Unify the patient experience with integrated, automated communication campaigns 

Orbita Patient Activation and Outreach automates patient engagement. Within a single platform, organizations can design, build and manage campaigns for a broad range of use cases – care reminders, appointment scheduling, delivery of test results, medical device updates and more.   

Patient Activation and Outreach Patient Activation and Outreach Patient Activation and Outreach

Orbita delivers out-of-the-box outreach campaigns – but also provides low-code tools so users can customize according to their needs and priorities. Providers can select templates/blueprints featuring relevant channels and information fields, identify patient populations from their own databases (e.g., CRM, EMR), and configure timing of a campaign.  

Outreach campaigns can be delivered across multiple channels – email, text, voice – so patients can communicate in the manner most comfortable for them. Patients can take action from a single point of contact, instead of needing to follow up with a phone call or log into another communication platform.  Programs can be cascaded sequentially across these options to improve engagement.  

  • Orbita clients report that when clinical staff is tasked with reaching out to patients, they typically connect with less than 30% on the first try.  
  • On average, Orbita clients achieve 11-15% higher patient conversions when campaigns flow across channels.  
Outreach Campaigns Outreach Campaigns Outreach Campaigns

Providers have access to a core set of easy-to-use capabilities:

  • Blueprints. Create from scratch or access pre-built templates to manage the fields within each communication channel.
  • Population management. Define cohorts and segment populations for targeted outreach.
  • Reports and insights. Collect and review individual campaign metrics in standardized dashboards.
  • Outreach management. Manage campaign logistics including recipient population/s, communication channels, and outreach timing and cadence.
  • Channel sequencing. Determine the cascading logic of channels (the order of email, SMS, phone outreach) and corresponding messages.

Client Success Story

A mid-Atlantic health system launched a cascading marketing campaign to enroll new mothers in an infant-care program. It achieved an overall 56% engagement with 300 maternity patients enrolled in the pilot.

  • 82% engaged via SMS, with 46% successful enrollment   
  • 43% engagement through email, with 24% successful enrollment   
Patient Using Mobile Virtual Assistant Patient Using Mobile Virtual Assistant Patient Using Mobile Virtual Assistant

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